The New Playbook: Engaging the Modern Female Sports Fan

Women’s sports are evolving, and the opportunity to tap into this expanding market has never been greater.

With revenue projected to exceed $1 billion—an incredible 300% growth since 2021—understanding how to engage modern female fans is key to staying ahead in this booming industry.

• The shift in how female fans engage with sports and media
• Proven strategies for creating multi-platform content that resonates
• Expert insights on leveraging social media and streaming to reach fans
• Ways to incorporate fantasy sports and interactive experiences into your coverage
• Revenue-driving approaches for tapping into the growing market of women’s sports