Server-side Ad Insertion (SSAI) is on the minds of many people with a stake in video advertising. It’s considered one of the most effective ways to overcome the multitude of challenges that lay ahead in 2024 and beyond, such as:
- Sunsetting of 3rd party cookies
- Delivering premium ads that match video quality
- Seamless ad delivery without buffering
- Ad blocking obstacles
- Improved targeting and personalization
In JWP’s latest webinar, we discussed how to deliver seamless livestreams without buffering between your content and ads, leading to:
- Increased revenue
- Cross-device monetization
- Audience targeting and content personalization
- Better engagement
- Scalable and reliable content distribution
