YouTube is the proverbial 800-pound gorilla of the video world, but a crop of specialist video tech providers are carving out lucrative niches by giving publishers the tools they need to capture their share of the fast-growing video ad market. Just last week, venture capitalists plowed $20 million into New York-based JW Player, bringing its total backing to $25.6 million. You may not have heard of JW Player, but more than 2 million sites use its player to serve videos to roughly 900 million people every month, according to the company.
