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JW PlayerJan 13, 2017 1:05:00 AM< 1 min read

What’s The Potential For Programmatic Video?

Dave Otten, CEO and Founder, JW Player, expects programmatic to emerge as a key factor in over-the-top TV (OTT) environments, as well as desktop and mobile. “Programmatic will follow the eyeballs to OTT. There should be a lot of cross-platform targeting.”
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JW Player

JWP Connatix pioneered video on the web and continues to create the best video platform for companies whose business relies on video.

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