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JW PlayerOct 8, 2015 8:28:00 AM< 1 min read

Report: Just 10% of Video Ads Are Mobile-Compatible

A new report from JW Player finds that 36% of viewing is done on mobile devices (30% on smartphones and 6% on tablets). Despite this, JW found that just 10% of video ads are delivered in an HTML5 mobile-compatible format. JW believes the key issue is that 60% of ads are delivered using VPAID, which is Flash-only and not supported on iOS devices.
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JW Player

JWP Connatix pioneered video on the web and continues to create the best video platform for companies whose business relies on video.

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