Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue

Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio.

Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series.