IAB Tech Lab’s Video Ad Guidelines: The Journey to Industry-Wide Implementation
Instream video vs outstream video, that is the question. In August 2022, the IAB Tech Lab ...
Is AI-Generated Business Video Ready for Prime Time?
Lights! Camera! Keyboard! AI promises a new era of affordable, high-quality video ...
Jenn Chen: 5 Things Publishers Need to Know about IAB Tech Lab’s Video Ad Formats Guidelines Updates
Last year, the IAB Tech Lab made waves in the industry when it introduced several updates ...
Connatix Becomes Google Certified Publishing Partner
Partnership Strengthens Connatix's Position as Leader in Solving Publishers' Most Complex ...
Mike Caprio: Transformations Changing the Game for Sports Fans & Brands
Like most industries, the pandemic accelerated unforeseen consumer trends in sports that ...
Two years into Apple’s ATT, ad-tech still sees growth despite slowdowns
Two years after Apple’s App Tracking Transparency went into effect, the framework is ...
What’s Next for AI and Marketing?
Dor Leitman, SVP of product and R&D at Connatix, weighs in to Adweek on the ...
Jenn Chen: Unpacking The Latest Changes To The IAB Tech Lab’s Video Ad Guidelines
In August 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
New Video Ad Classification Will Alter How Marketers Direct Budgets
The Interactive Advertising Bureau Tech Lab has updated the technical specifications for ...
Jenn Chen: Why Video Advertising Needs a More Direct Supply Path
The dawn of streaming changed the game for video advertising. With more video inventory ...
Apple Privacy Changes Lead to Unsold iOS Inventory
Video advertising inventory on iOS is going unsold, thanks to privacy changes instituted ...
Women CROs: Jenn Chen of Connatix On Five Things You Need To Be A Highly Effective CRO
A CRO is essential for a company’s growth, taking on the responsibility for all aspects ...
"We Don't Talk About Cookies" Wins Platinum at AVA Digital Awards
Connatix is a video technology company for publishers and advertisers that believes in ...
Connatix Names Mike Caprio SVP and GM of Americas
20 year media and tech veteran will accelerate advertiser and publisher adoption across ...
Jenn Chen Honored as a 2023 Campaign Inspiring Woman
These female trailblazers have risen to the top of their fields, broken boundaries and ...
Basis Delivers On Programmatic Guarantee
Basis Technologies, which provides cloud-based workflow automation and business ...
Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module
Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, ...
JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering
The acquisition expands JW Player’s video platform capabilities to include subscription ...
Predictions From the C-Suite: What’s in Store for 2023?
VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, ...
LADbible Is Still Praying For Its Post-Cookie ‘Silver Bullet’
UK-based publisher LADbible Group is testing post-cookie alternatives and building its ...