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AdminAug 4, 2022 12:00:00 AM< 1 min read

Why Would Apple’s ‘iDSP’ Succeed When iAd Failed?

The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. AdExchanger asked the experts, and Jenn Chen, Connatix President and CRO, weighed in.

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