"We relentlessly strive to provide the most advanced feature set at the lowest economic cost to our customers," said Dave Otten, CEO of JW Player. "Moving the Pro edition to free is another example of our commitment to this longstanding mission. We believe that every publisher in the world should use JW Player to deliver video to mobile, desktop and [over-the-top] devices." The JW Player will also include its iOS and Android SDKs as part the Enterprise and Ads editions, and the company said that the pricing change reflects its dedication to online video.