In a bid to grow its market share among independent online video publishers, JW Player is announcing this morning that it is making the Pro version of its video player free. Important Pro version features include full control over player branding, 9 pre-built skins, social sharing, related video overlays, 5 GB hosting and 25 GB streaming, analytics and player/platform APIs. Over 1 million organizations currently using the free JW version will be upgraded to Pro. The move applies for all new Pro customers. Existing Pro customers will receive a complimentary upgrade to the JW Premium tier.