JW Player, the video platform that competes with Brightcove and Ooyala as a service provider for major publishers, has raised $20 million in Series D funding led by its existing investors – Greycroft Growth, Greenspring Associates, Cueball Capital and e.ventures. According to a release, the funding will be used to expand internationally and support marketing efforts globally. Perhaps the most interesting allocation of the funds will be towards a new insights product that JW Player will build called the “Independent Video Ecosystem.”