Video publishers are clamoring for a clearer monetization plan from Facebook. Although the reach potential is great – Facebook has 1.4 billion registered, active users – publishers still wonder if their third-party distribution efforts will ultimately undercut their owned-and-operated initiatives. Michael Hsu, PopSugar's head of video business development, summarized this dilemma at the JW Insights conference: "One issue with social is you need to find the right balance between discovery and monetization."
