Blog Post by Admin
AdminJun 11, 2024 12:00:00 AM< 1 min read
Horizon Media Found Predictive Contextual Targeting For Automotive
Connatix's Data Intelligence Suite brings together fragmented identity and contextual ...
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AdminJun 10, 2024 12:00:00 AM< 1 min read
Attention: Why It's More Than Just Viewability 2.0
In a world full of advertisements, the burning question remains: How can we keep ...
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AdminApr 16, 2024 12:00:00 AM< 1 min read
Connatix Promotes Dor Leitman To Chief Technology Officer
Video technology company also celebrates 10th anniversary of innovation in ad tech
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AdminApr 8, 2024 12:00:00 AM< 1 min read
It’s Time for Publishers and Advertisers to Get to Grips with Tech Lab’s New Video Ad Definitions
Digital video is a broad church, encompassing a wide range of different formats – each of ...
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AdminMar 25, 2024 12:00:00 AM< 1 min read
Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture
In our ever-changing industry, staying quick on your feet is paramount to overcoming ...
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AdminMar 22, 2024 12:00:00 AM< 1 min read
DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?
Buyers will soon have far more transparency into video ad inventory sold through Google’s ...
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AdminMar 18, 2024 12:00:00 AM< 1 min read
Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms
Google AdX will update its video policy on April 1 – April Fools’ Day – to reflect new ...
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AdminMar 5, 2024 12:00:00 AM< 1 min read
TAG Awards Record 321 Certifications for Setting High Standards on Fraud, Brand Safety, Malware, Transparency
Record 32 Companies Achieve "TAG Platinum" Status With Three or More Seals; 218 Companies ...
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AdminJan 30, 2024 12:00:00 AM< 1 min read
Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming
Industry experts weigh in on consumer concerns about CTV: Is SVOD dead? Is Peak TV ...
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AdminDec 19, 2023 12:00:00 AM< 1 min read
The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023
To find out what truly matters in digital advertising, there’s no better source than the ...
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AdminDec 18, 2023 12:00:00 AM< 1 min read
The 2024 C-Suite Prediction List
While 2023 may become best known as the year Twitter imploded, it has also seen the ...
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AdminDec 14, 2023 12:00:00 AM< 1 min read
Predictions 2024: Contextual Advertising
In the first of our Predictions series, we take a look at contextual advertising. ...
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AdminDec 6, 2023 12:00:00 AM< 1 min read
Post-Game Strategies to Help Brands Win the Super Bowl
In just a few months, the majority of Americans will be sitting down for one of the ...
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AdminNov 30, 2023 12:00:00 AM< 1 min read
The Top Marketing Predictions for 2024
2024 will be a year of disruption, transformation, and change. From the continued rise of ...
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AdminNov 21, 2023 12:00:00 AM< 1 min read
The New Role of Publishers in 2024: Q&A with Connatix’s Mike Caprio
In 2023, publishers faced a myriad of challenges, and the path ahead to 2024 remains ...
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AdminNov 20, 2023 12:00:00 AM< 1 min read
NewsGuard’s Whitelist Of Ukrainian Publishers Aims To Combat Wartime Misinformation
The free, open internet requires advertising to support journalism. But during global ...
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AdminOct 17, 2023 12:00:00 AM< 1 min read
Consumers Want Video Ads, But With Certain Stipulations, According To New Research
In the golden age of video, there is more content than ever before – from traditional TV ...
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AdminOct 17, 2023 12:00:00 AM< 1 min read
Jenn Chen: Industry Adoption of Amended IAB Tech Lab Guidelines is Vital to Drive Change
Building a more transparent and efficient ecosystem is an industry-wide effort, and in ...
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AdminOct 17, 2023 12:00:00 AM< 1 min read
Anthony Gonsalves: Leveraging Video to Weather an Economic Downturn
Nothing in the future is ever guaranteed, but these days the future is feeling more ...
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AdminOct 16, 2023 12:00:00 AM< 1 min read
How to Spot Deepfakes As We Head Into the 2024 Election
As we head into election season, access to accurate news is more important than ever.
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