News Room | JWPC

Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming

Written by Admin | Jan 30, 2024 5:00:00 AM
Industry experts weigh in on consumer concerns about CTV: Is SVOD dead? Is Peak TV ending? How do you explain to consumers that they need ads to help with content generation? With CTV in an era of transition, how do we make all sides of the streaming economy happy?